Embraer подчеркивает ценность даже при сохранении низких цен на самолеты бизнес-класса на текущем рынке..
Поскольку цены на новые бизнес-самолеты остаются мягкими в текущих рыночных условиях, Embraer Executive Jets начинает «стратегический переход от цены к стоимости.,- заявил AIN во вторник недавно назначенный президент и главный исполнительный директор компании Майкл Амальфитано.. He said that “value” includes production innovation, service and support, aircraft reliability and responsiveness to customers. Примечательно, price wasn’t included in his list.
“Aircraft reliability is in our DNA," он сказал, noting that the company started out making regional airliners. “We’ve also made great strides in aircraft innovation, including offering the only fly-by-wire control system in the midsize category via the Legacy 450 и 500, and we’ve built up an executive jet support network that was rated number one in last year’s AIN Product Support Survey.”
В дополнение, Amalfitano pointed out that Embraer Executive Jets rated highest of all business jet OEMs in “aircraft value for price paid” in the latest reader survey from AIN sister publication Business Jet Traveler. По факту, 48 percent of respondents in the survey said its aircraft offered “excellent value,” with a further 44 percent saying Embraer’s business jets offer “good value.”
As proof that the strategy can indeed work, he cited MGM’s flight department, which traded in its fleet of “Brand X” airplanes late last year for two Lineage 1000Es after being pitched on the value proposition of the Embraer bizliners.
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Это статья была первоначально размещена на AINOnline.com.